Average US Consumer Household Will Own 5-10 Web-Enabled CE Devices by 2014
SCOTTSDALE, Ariz., November 17, 2010 - Over 53 million US broadband households currently view TV programs over the Internet. 85% of these users already view online TV content on multiple devices, including personal computers, TVs and mobile handsets. By 2014, there will be over 200 million web-enabled wire-line Consumer Electronic (CE) devices in operation in the US. When PCs and mobile devices are added in, the average US consumer will own between 5-10 web-enabled devices to choose from for viewing Internet-based digital entertainment.
“Today, content is consumed in a myriad of ways over a plethora of devices,” says Keith Nissen, Principal Analyst. “The relationship between the user, the content they view, and the device they watch it on, has become complex. Traditional viewing habits no longer apply and, as a result, a new and amorphous set of rules have taken over.”
Recent In-Stat research, 4Q10 US Digital Entertainment Tracker (#IN1005044CM), connects the dots in ways no other research service can. For example, the analysis found that:
This research is part of In-Stat’s Consumer Media Content service which provides comprehensive analysis and forecasts of digital media and content, including revenue, internet video streaming and downloads, digital TV, business models, competitive analysis, and consumer perspectives.
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