We're more likely to buy when we're having fun. That's the theory behind the merging of e-commerce and entertainment, and for many retailers, it seems to be working. "The future of e-commerce is that it will all be integrated digitally," said iMediaCandy President Christine Marie, "and the entertainment factor is what will help brands stand out."
Advertising Age, By Rita Chang November 20, 2009
Perhaps more than any other non-phone device, e-readers have marketers excited, with some seeing sponsorships and apps as being part of the advertising mix on these devices. Think apps or content extensions: If someone is downloading a book on starting a vegetable garden, there's an opportunity to offer a bonus, in the way of a companion application or some additional content with tips on how to grow, say, summer squash...READ ARTICLE