The iPad is hot - not because it's an overgrown iPod or a more portable computer - but because it's a niftier way to consume media. The data on it is so clear that it makes the reading experience even better. With users confirming the value of the iPad with the expected Apple-did-it-again amazement, the population of iPad users can be expected to expand yearly.
Some companies will get it. Some won't. Some have already taken the risk. ABC, for example, paid significant money to have an iPad app ready when the device launched. For free. It took them a year to develop.
Apparently it paid off. According to The Wall Street Journal, ABC said the app was downloaded 205,000 times the first 10 days and it was used to watch at least part of 605,000 TV shows. Significantly, the app delivered "several million" ad impressions during that short time as well (Engadget, April 2010).
According to ipadinsider.com, 1 million iPads sold in the first 28 days and 12 million iPad apps and 1.5 million books were downloaded.
"While many have been searching for 'the answer' to paid content on the Web, the real answer may be that the future of paid content isn't on the Web at all: it's on media devices like the iPad that have been optimized for personal media consumption and to wirelessly connect to stores where you can buy new content with the push of a button. It's for these reasons that the iPad's a game-changer." Sean Carlton, Feb. 1, 2010, ClickZ What Apple's iPad Means for Marketers,
When you're ready to expand your brand message or make money/promote your content through the iPad, we'll be waiting for your call.