Services Interactive Advertising

Interactive Advertising

Enjoy these hand-picked articles which have valuable information or examples of interactive advertising at its finest.

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1   Link   WeReward’s iPhone App Lets You Earn Cash For Check-Ins
WeReward, which is an iPhone app and standalone site, allows you to earn points and cash for check-ins or tasks.
2   Link   Best Buy makes weekly circular more interactive with mobile marketing
May 27, 2010 Best Buy has made its weekly circular interactive by incorporating mobile calls-to-action into some of the pages. The mobile elements that are added into the pages, including 2D bar codes and SMS calls-t0-action, are meant to give consumers further engagement.
3   Link   Jimmy Choo taps mobile to make print ad more interactive
April 26, 2010 Jimmy Choo has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
4   Link   Wired launches its iPad app.
Wired launched its iPad app today, created with Adobe but converted from Flash to the Apple-approved Objective-C language. The app costs $4.99 per issue and features plenty of interactive bells and whistles. 41 of this month's articles featuring some form of interactivity, including animated 360-degree imagery, slideshows and exclusive editorial video.
5   Link   Movies and MySpace: The Effectiveness of Official Web Sites versus Online Promotional Contests
Spring 2010 Few studies have examined the effects of Internet promotions within social networking sites. This study uses a comparison of online survey results from an official movie site and a movie contest promotion within a MySpace site to examine the effectiveness of the two online promotional tactics.
6   Link   How Will Digital Platforms Be Harnessed in 2010, and How Will They Change the Way People Interact with Brands?
Spring 2010 A range of new marketing mediums can be leveraged to keep people tuned in and seamlessly integrate brands into their everyday lives. Accordingly, digital platform adoption by brands will continue to grow along with the diverse set of consumer actions unlocked by the introduction of the platforms themselves.

Digital Engagement

  • Digital Engagement
    Brands use interactive strategies to "keep people tuned in and seamlessly integrate brands into their everyday lives." That's why digital platform adoption by brands continues to grow. We can help. According...